How Do You Celebrate a Record-Breaking Season? Here’s What We Built With Billy Harding
Billy Harding put together one of those seasons that makes you stop and go, how is that even possible? A hooker, leading from the front, scoring tries for fun, breaking records, and finishing the campaign with a promotion-winning statement.
In Blackheath's promotion-winning season, he scored 49 tries, 49 TRIES!!
When you see an achievement like that, the usual options for celebrating it feel… a bit flat. A handshake. A framed photo. A quick mention at the awards night.
So we did what we do best: we reached out to Billy and asked a simple question:
“Would you be up for us designing something to celebrate what you’ve just done something your family and friends can get behind too?”
Billy was keen. We went back and forth with ideas, threw a few concepts in the bin, kept the ones that felt properly rugby, and landed on a design direction that was personal to Billy and fun for the people around him.
That’s how The Billy Harding Collection came to life - a small, curated range built around a unique theme, available across multiple products so it works as:
- A gift for a partner, parent, or mate who’s been there all season
- A keepsake for teammates and close friends
- A supporter piece that’s got a twist (not generic merch)
Why we’re sharing this...
We’re not sharing it just because it’s a great story (it is). We’re sharing it because it shows what TheTeeShop is about:
- Designed by rugby people for rugby people. We understand the rituals, the graft, and the pride.
- Commissionable work. If your club has a player milestone worth celebrating, we can build something bespoke around it.
- Thinking outside the box. Not just “print a name on a tee” - we build a concept that feels like the person and the season.
And yes, we’ve got a soft spot for Blackheath. Our founder played there and loved his time at the club. So seeing a player produce a season like this, and a team deliver a promotion story like that, hits a little different.
A note on the club.
We’re proud to celebrate Billy and to reference the club he plays for, but this collection is not an official club product and we don’t use any club crests/logos.
Want something like this for your club?
If you’re a DoR, captain, coach, committee member, or just the person who always ends up organising the tour kit, we can help.
Here are a few moments clubs commission us for:
- End-of-season awards (Players’ Player, Top Try Scorer, Rookie of the Year)
- Promotions and title wins
- Tours (with a design that isn’t the same as every other tour tee)
- 50/100 caps
- Retirements
- Charity matches and memorial games
Follow us - We Are Rugby. And if you’ve got a milestone coming up, drop us a message and we’ll come up with some ideas.